The BlueCross backlash begins…

There’s a little coverage of Blue Cross firing their first shot at health reform–of the type Blue Cross probably didn’t want.

Bill Bradley at New West Notes is dismissive of the ads, and agrees with my assessment not only is the energy analogy wrong, but that the ads may backfire for Blue Cross.

Mike Zapler at the San Jose Mercury News points out the ads were made by the same firm behind the “Harry and Louise” ads of the early 90s. He also reports on the Governor’s reaction.

Laura Kurtzman at the AP and Tom Chorneau at the San Francisco Chronicle also report that the response of us at Health Access California was joined by the California Medical Association, calling the ads “abominable.”

Health Access California promotes quality, affordable health care for all Californians.

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